Impact Radius Expands In New York

Santa Barbara-based Impact Radius, which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. The company said the move will help it better serve its long standing customers on the East Coast. Impact Radius is led by startup veteran Per Pettersen, and also recently opened up an office in London. The company says its customers are primarily in the financial services, retail, and travel industries, with such customers as American Airlines, Cabela's, Deckers, Shutterstock, Tommy Hilfiger and Wayfair.