Impact Radius Launches New Online Advertising Firm

Santa Barbara-based Impact Radius, a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. According to Impact Radius, its founders include Wade Crang, Todd Crawford, Lisa Riolo, and Roger Kjensrud and Per Pettersen. Impact Radius said it has created an open, central directory of advertisers, media partners, and agencies engaged in performance advertising, and will also offer advanced tools and technology built for advertisers and media partners in the segment. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.