Katch Launches New Product

Los Angeles-based Katch, the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. The company--which recently changed its name from Vantage Media--said that brands can license its real-time bidding exchange, to that advertisers can target and bid on website visitors to their sites.

The new product reflects the new focus of Katch, which is now focusing on the back end, technology platform for real time bidding on ads for websites. Katch is looking to help big brands monetize visitors to their websites, and in particular those visitors who aren't going to transact with them. Vantage Media recently changed its name specifically to highlight its shift towards the software market, a shift which Quigley says has now driven the company past $100M in annual revenues.