LeadPoint Launches Ordering System

Los Angeles-based LeadPoint, a venture-backed firm which operates an online lead exchange, said today that it has launched a new, digital order system for the lead generation industry. The firm said its order system allows buyers to submit and receive insertion orders online, instead of using FAX or phone calls. The firm said the new ordering system will give its customers more effective tracking of campaigns and order changes. LeadPoint's marketplace includes consumer lending, education, auto, consumer credit, and other verticals. The firm is venture backed by Breakwater Ventures, Estalea, European Founders Fund, Redpoint Ventures, and others.