Monday, February 14, 2005

LinkShare, WebSideStory Integrate Web Analytics

Internet affiliate marketing leader LinkShare and San Diego-based WebSideStory said this morning that the two companies have partnered to integrate their web analytics solutions. WebSideStory's HBX web analytics solution will be integrated into LinkShare's reporting environment, adding in-depth, channel specific data to LinkShare's customers. The web analytics software allows companies to analyze their online visitors and tune their online marketing efforts. LinkShare's customers use the service to manage their affiliate marketing efforts, where they pay a percentage of sales to affiliates who push traffic and sales to their stores.