WebSideStory Takes On Content Management

San Diego-based WebSideStory is taking on web content management with an upgraded analytics tool, the firm announced this morning. The firm said that it has integrated its HBX Analytics product with its on-demand web content management solutions, WebSideStory Publish. The integration allows marketers to use analytics information to help manage their web content based on visitor behavior. WebSideStory is a provider of web analytics and other tools for managing web sites.