MediaPass Partners For Subscription Optimization

Los Angeles-based MediaPass, the developer of online, paywall software for publishers, said today that it has linked with analytics provider Mather Economics, to help optimize paywall and subscriptions for its customers. MediaPass said it will begin using pricing, meter, and strategies from Mather into its products. Financial details of the deal were not disclosed. The companies aid that Mather has been developing pricing strategies for such clients as The New York Times, USA Today, McClatchy, Tribune, Hearst, Dow Jones, the L.A. Times and OC Register for over a decade.

MediaPass, which is led by Malcolm CasSelle, is one of the companies which has been providing technology to online publishers, as they've increasingly turned towards online paywalls for their content. Those paywalls--which often include limited number of article views, exclusive content, and other features to encourage readers to subscribe--have become more and more popular in the last year or so.

MediaPass is backed by angel investors, including Jeff Stibel of Dun & Bradstreet Credibility Corp. and Jeff Tinsley of MyLife.