MyPoints Debut New Gifting App, Swappable

Woodland Hills-based United Online said this morning that its loyalty marketing service has launched a new, mobile app called Swappable, to help consumers buy and send gift cards. According to the company, the new app lets users buy gift cards using their credit cards, and easily gift those cards to friends. Among other features of the app are the ability of gift recipients to "swap" those gift cards for other, equal value gift cards from other merchants, and personalized photo, video, or text messages tied to those gift cards. The new app runs on both iOS and Android.