Giftfund Launches Mobile Gifting App

A new, Los Angeles mobile app, Giftfund, said Tuesday that it has launched a new, mobile gifting app, which can help users crowdfunding group gifts. The mobile app developer, led by Mel Basar, said its app lets users band together to contribute money toward joint gifts to others. The app runs on iOS and Android, and offers up its own catalog of products and gifts, letting users pool their funds to buy those products. The new mobile app was created by IT management service provider Alliant Technology Group, which says it is using its in-house talent to start developing its own mobile applications. Alliant says Giftfund is its first foray into the mobile marketplace.