ntro Makes Major Update To Social Discovery App

Los Angeles-based ntro, the mobile social networking and discovery application developer founded by former Pandemic Studios founder Josh Resnick, has updated the firm's app, as the company looks to make a big splash at SXSW. According to the firm, the updates--the "biggest app update ever" for the company--include battery optimization features, automatic check-ins, background operations, and better privacy controls, particularly for women. Ntro is one of a number of location-based social networking apps attempting to turn heads at SXSW this year, and is competing against apps such as Highlight, Banjo, Glancee, Sonar, and many others in the mobile networking area. ntro allows users to find others with similar interests, and interact with them in conversations and messages. ntro has some healthy investors backing the firm, including Jarl Mohn, Gordon Crawford, Kevin Wall, Activation Media Partners, Baroda Ventures, SV Angel, Jeff Pulver, and Richard Crowell.