PK4 Media Takes On Video Ad Optimization

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. According to the startup--which is led by Tom Alexander--its new XPS technology helps to both serve up advertisements and optimize delivery of video ads based on site, day, geo, device, and other factors. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble. Alexander previously served at such companies as Dedicated Media, Clickshift, and ValueClick.