Qualcomm Powers Ereader

San Diego-based Qualcomm MEMS Technologies, which is a subsidiary of Qualcomm, reports today that it is powering a new e-reader from Taiwanese manufacturer Koobe. Qualcomm said its mirasol display technology is being featured in Koobe's Jin Yong Reader, an electronic book reader named after a Chinese author. Qualcomm did not say how the win impacts the firm financially, nor what kind of shipment volumes it expects from the deal. Qualcomm's mirasol display technology is a MEMs-based, electronic-paper technology which consumes less power than traditional display technology.