ReachLocal Signs Deal With FTD

Encino-based local search marketing firm ReachLocal announced this morning that it has partnered with FTD. ReachLocal will offer its turnkey, online search marketing solution to FTD florists in the US and Canada. ReachLocal reports that the agreement calls for FTD to implement all of its local search advertising through ReachLocal. Financial terms were not disclosed. ReachLocal provides search marketing services to local businesses, providing a platform for placing pay-per-click and other ads for local businesses without web expertise.