ReachLocal Signs Deal With Yellow Pages Firm

Encino-based ReachLocal said this morning that it has signed TMP Directional Marketing to offer its advertising platform to TMP customers. TMP is an agency that places Yellow Pages ads for local clients. The companies said that ReachLocal will offer TMP clients its online local marketing platform. ReachLocal provides a service to enable local advertisers to place online search ads and manage and maintain those advertising campaigns. The firm manages the process of placing online ads and tracking performance for its local advertising clients.