Rightside Backs KCRW's Left, Right & Center

In an effort to reach the politically minded, Rightside Group, Ltd., the spin off of Santa Monica-based Demand Media, said this week that it will sponsor KCRW's Left, Right, & Center podcast. The deal is part of an effort by Rightside to promote its new politically oriented domains, .DEMOCRAT and .REPUBLICAN. Financial details of the sponsorship deal were not announced. KCRW will feature Rightside in an underwriting message both in its local FM radio broadcasts, as well as on the online podcast. KCRW is based in Santa Monica, and is the public station associated with Santa Monica College. Local listeners will find the station on 89.9 FM--in additoin to online. .DEMOCRAT and .REPUBLIC are just two of a large number of top level domains (TLDs) which Rightside is offering up to its customers. Rightside and Demand Media split back in August. Rightside has some operations and executives in Los Angeles.