RingRevenue Ties With DoublePositive

Santa Barbara-based RingRevenue, which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group, the firms said today. According to the two, they will partner to deliver live voice leads to national lead buyers in higher education, insurance, and financial services. Financial details of the partnership were not disclosed. The partnership allows DoublePositive to include phone numbers in advertisements, and track responses to those different inbound calls. RingRevenue is backed by GRP Partners and Rincon Venture Partners, and is led by Jason Spievak.