Thursday, August 21, 2014
Rubicon Project Wins Business Insider
Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider, the company said yesterday, to power a private advertising exchange for the publication. Financial details of the win were not announced. According to Rubicon Project, it will provide advertising automation technology to power an advertising exchange for the Business Insider's premium desktop, mobile, and high impact ad inventory.