SHIFT Aims At Social Advertising Analytics

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. Pricing on the new service was not announced. SHIFT said the new software offers up interactive charts, keyword analysis, and other tools for breaking down the efficiency of their social ad efforts. SHIFT--which was formerly known as GraphEffect--is backed by such companies as Rincon Venture Partners, Lerer Ventures, Thrive Capital, Founder Collective, CrossCut Ventures, Baroda Ventures, DFJ Frontier and Siemer Ventures.


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