Tuesday, October 2, 2007
Soapbox Mobile Acquired By Single Touch Interactive
San Diego-based Soapbox Mobile, a provider of mobile marketing and advertising products, has been acquired by Encinitas-based Single Touch Interactive, a provider of mobile downloading software. Financial terms were not disclosed. Single Touch provides abbreviated dialing codes for the download of content onto mobile phones, including ringtones, video, and audio. Soapbox Mobile was venture backed by Equal Elements, and had raised $10M in funding in 2005; the firm's clients included P&G, Guinness, W Hotels, and ill fated MVNO Amp'd Mobile.