Sometrics Powers Virtual Currency Efforts

Los Angeles-based Sometrics, the virtual currency startup headed by Ian Swanson, released some user and traffic numbers this morning, saying that it has now provided more than 1 trillion virtual currency credits to game users. The firm also said it has connected its to more than 100 million game user accounts. The firm--which has shifted from its original model providing analytics for social applications to now also providing advertising and virtual currency services to social game publishers. Financial impact of those numbers were not released. Sometrics is venture backed by Steamboat Ventures, Greycroft Partners, AT&T, and The Mail Room Fund.