Sony Launches Blu-ray Titles

Sony Pictures has launched its first set of Blu-ray disc titles, saying that it will roll out seven BD titles next week, timed to be available at the same time as the first commercially available Blue-ray Disc players. Sony said that 50 First Dates, The Fifth Element, Hitch, Underworld, and several other titles will be available in the format on June 20th, with additional titles available throughout June and July. The launch of commercial Blu-ray products follows rival HD-DVD's launch two months ago. HD-DVD and Blu-ray are contending for the spot as the next generation DVD format.