Specific Media Targets Consumers By The Car They Drive

Irvine-based Specific Media, the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. According to Specific Media, its new multi-screen, targeting solution is aimed at helping market new vehicles to consumers, with the firm calling it a "killer app" for automakers looking to promote new vehicle launches or events. Specific Media said its new ad targeting product aggregates all of the connected devices in a household, letting advertisers reach the same household via such devices as PC, tablet, laptop, mobile, games console and IPTVs. Specific Media has pulled data from Polk and Datalogix to power the auto vehicle and household targeting effort.