Tuesday, July 10, 2012
Startup Combines E-Commerce, Augmented Reality
How do you make it easier for consumers to try out different outfits, when they can't because they're in front of their computer screen? A Los Angeles-based startup, Zugara, is looking to overcome that with a softwar eproduct which allows users to virtually try on outfits using augmented reality. The startup said today that it has launched a module for e-commerce platform PrestaShop. The link allows shoppers using PrestaShop's apparel e-commerce software to virtually "try on" outfits if they own a web camera. Zugara said it offers its software on a cost-per-click basis for shopping sites.