Tealium Ties With Optimizely

San Diego-based enterprise tag management software developer Tealium and web and mobile app optimization company Optimizely announced today that they are in an integration deal, where they will link data from the two different products together for joint customers. Tealium develops software used to manage "tags", those snippets of code used for tracking marketing and data on websites. Optimizely develops A/B testing, multivariate testing, and related marketing tools. The two said the integration should make it easier for marketers to design and test their marketing campaigns. Tealium counts such customers as, A+E Networks, Cathay Pacific Airways, Domino's Pizza, Kimberly-Clark, and Petco.