Tealium Ties With Splunk

San Diego-based enterprise tag management software provider Tealium said this week that it has partnred with Splunk, a developer of IT log monitoring software. According to Tealium, the move helps Splunk Enterprise customers pull visitor interaction data from websites, mobile web, and native mobile applications into Splunk's log analysis tools. Splunk previously had relied on server log data only for collecting visitor information. Financial details of the link between the companies was not disclosed. Tealium's software makes it easy for companies to manage the myriad of "tags" required for tracking their marketing efforts on their website; the firm said its customers include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and others.