Monday, November 26, 2012

The Story Behind Machinima's Rise To The Top

What's the secret behind Machinima's rise to the top among YouTube's top channels with MachinimaPrime? Young, male, viewers, according to a report from the New York Times. In a profile, the Times talks with Machinima CEO Allen DeBevoise, about how the company is leveraging the popularity of things like the recently released "Forward Unto Dawn" video--linked to the Microsoft Halo 4 release--to drive interest in its content.