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The Story Behind Machinima's Rise To The Top

What's the secret behind Machinima's rise to the top among YouTube's top channels with MachinimaPrime? Young, male, viewers, according to a report from the New York Times. In a profile, the Times talks with Machinima CEO Allen DeBevoise, about how the company is leveraging the popularity of things like the recently released "Forward Unto Dawn" video--linked to the Microsoft Halo 4 release--to drive interest in its content.


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