TrueCar Taps Owen Wilson As Voice of TrueCar

Santa Monica-based online car buying service TrueCar said this morning that it has inked a deal with actor, producer and writer Owen Wilson to serve as the "voice of TrueCar" in a set of TV, radio, and Internet ads. Financial details of the deal were not announced. TrueCar said Wilson is featured in a series of spots set to roll out in the middle of the month. Wilson is currently starring in Night at the Museum 3. TrueCar said its new series of ads was created by creative agency Tiny Rebellion, and will show that "the future of buying a car can be as joyful as driving one."