Wallaby, Launch WalletUp

Ever wish you knew which of the thousands of credit cards out there make sense for you? Pasadena-based Wallaby Financial, the mobile- and web-based credit card app developer headed by Matthew Goldman, has tied with online credit card marketplace to launch a new tool to help consumers sort through the myriad of credit card and offers out there to find the best for their spending habits.

According to the two, their new WalletUp tool will analyze a consumer's credit card spending, and recommend new credit cards that specifically fit an individual's purchase habits. The two said the new tool goes in depth to be able to make smart recommendations--such as recommending an airline, co-branded card for carriers operating out of Dallas Fort Worth for a user who travels a lot living in Dallas, Texas. Terms of the deal between the two companies were not announced.

The new tool is now live on


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