Zag Spins Out TrueCar

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars. The firm said it has scored Series A funding from Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, ARcturus Capital, Scott Painter, and co-founder Tom Taira. All of the venture funders in TrueCar are investors in Zag, and amount of the investment was not disclosed. Painter was most recently CEO of Zag, Taira was Chief Strategy Officer at Zag, and Chief Operating Officer Rob Taylor joins from Pricelock, Inc.


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