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Babies"R"Us Ties With The Honest Company In Product Partnership

Los Angeles-based, eco-friendly baby products company The Honest Company, and retailer Babies"R"Us are in a a new, in-store partnership, where Babies "R"Us will begin carrying The Honest Company's products at its retail stores. Financial details of the partnership were not announced. Babies "R"Us said it will offer up seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula plus homecare items, like detergents and cleaning solutions, later this year. Babies"R"Us said it the move was driven by the interest Millennial parents have in brands that are "not only safe for their families, but also eco-friendly and affordable."