The Honest Company Launches Designer Products

Santa Monica-based e-commerce startup The Honest Company--whose co-founders include subscription e-commerce entrepreneur Brian Lee and celebrity Jessica Alba--said today that it has launched a new line of designer, limited edition products. The Honest Company said its new line of products--called The Collective--will include both products for babies and the home, and which will be "beautiful, safe (and) eco-conscious". The company said it is tapping specially curated artisans, entrepreneurs, and brands to supply the products to the company. The initial line of products includes a cotton baby carrier; a utility tote; a diaper carrier; wooden push toys; hats; blankets; and a stroller.