Adtile Technologies Rolls Out Mobile Ad Product

San Diego-based Adtile Technologies, the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users' phones to engage with users. The company said its technology takes advantage of the "incredible sensory hardware" already available on phones to help engage with users. Adtile said its new technology--FireMotion--tracks a phone's position and velocity, which can be used as a creative tool in mobile ad campaigns. Forsblom is a serial entrepreneur, who previously had been involved in startups in Finland.