Tuesday, July 11, 2023

Alteryx Partners With Cricket Team

Irvine-based analytics software developer Alteryx announced a unique partnership today, with the San Francisco Unicorns, a professional cricket team for a new league, Major League Cricket. Financial details of the deal were not announced. It's apparently the debut season for Major League Cricket, the first professional cricket league in the United States. Alteryx said its branding will appear on "select" team apparel, event venues, and during live game coverage.