Amazon Targets Hollywood Creators With Video Direct

In a move which will impact the content creation industry in Los Angeles and beyond, said Tuesday that it has launched a new program to let content creators post their own content to Amazon Prime. Amazon said the new service, Amazon Video Direct, will allow content creators to rent or sell their videos, and even make that content available free with ads, or available via subscription. The new service looks to be a direct challenge to YouTube, which so far has dominated the online video content market. Amazon--which has made waves in Hollywood through its content efforts for Amazon Prime Video--said it also plans to give away one million dollars a month to the top creators who submit content through Amazon Video Direct (AVD).