Tuesday, June 8, 2004
Apparel Retailer Taps WebSideStory
San Diego-based WebSideStory (www.websidestory.com) has landed outdoor apparel retailer Sierra Trading Post as a customer. According to WebSideStory, Sierra Trading Post will use WebSideStory's HBX solution to optimize its affiliate and search engine marketing programs. Sierra Trading Post is using the solution to pinpoint which affiliate members are providing the most value to the company.