Autobytel Partners With Firm For Online Analytics

Irvine-based Autobytel, the operator of online auto information websites and a related, Internet leads business for auto dealers, reported today that it has partnered with another firm on better advertising analytics and optimization. Autobytel said it has linked with online audience measurement firm Aperture, which will provide household-level, online consumer analytics to its customers, including automakers and publishers. Financial details of the partnership were not announced.