Tuesday, March 4, 2014
Beats Music Buys Topspin Music
In a move that might not surprise many in Southern California's music and technology world, Santa Monica-based Beats Music said this morning that it has acquired Topspin Music, the music marketing startup which was--until recently--run by Beats Music' CEO Ian Rogers. Financial terms of the buy were not disclosed. Beats said that the acquisition will help it bring on a team of to help it bolster its service. Beats Music also said it will be honoring agreements made by Topspin, but that it will be looking to find a partner to take over the e-commerce and fulfillment that Topspin offers to mits music partners.Beats Music hired away Rogers from Topspin back in January of 2013, as it looked to transform music streaming service MOG into Beats Music. The two companies also had a deal to integrate features from Topspin -- including its direct-to-fan e-commerce tools and software -- as part of Beats Music.
Topspin had reportedly laid off most of its staff at the end of January.