Bid4Spots Holds UK Auction

Encino, California-based radio advertising firm Bid4Spots said today that it has held its first reverse auction of radio airtime in the United Kingdom. Bid4Spots said that the reverse auction is the first for the firm, and is part of an operation being run for the firm in the UK by Auction Media. Bid4Spots is developing an online, reverse auction system which helps advertisers and radio stations to fill last-minute radio airtime; the firm also has a deal with eBay to provide its reverse auctions to eBay advertisers.