The Wall Street Journal is reporting this morning that Santa Monica-based Business.com is looking for a buyer. According to the Journal, the firm is looking to fetch anywhere from $300M to $400M from bidders that may potentially include Dow Jones & Co., and the New York Times. According to the Journal, Credit Suisse is conducting the auction of the firm. Business.com has received more than $77.5M in venture capital from Benchmark Capital, Cahners Business Information, Financial Times Group, Industryclick, Institutional Venture Partners, and McGraw-Hill. The firm is headed by Jake Winebaum, and was founded in 1999 by eCompanies.