BuzzFeed Ramps Entertainment Coverage In LA

The intersection of Hollywood and online publishing looks to be helping grow jobs in Los Angeles in the online content area. The latest move in that area comes from online viral content publisher BuzzFeed, which is apparently ramping its operations in Los Angeles, as part of effort by the site to expand into entertainment coverage. The company is apparently staffing a new Los Angeles office with 15 to 20 people to cover the Hollywood beat. BuzzFeed is looking to compete against Deadline, Variety, and The Hollywood Reporter with its news coverage.