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Marketing 101
Date: January 21, 2009
TechBiz Connection: Marketing 101. Sustainable, organic growth in a company;s revenues requires excellence in the creation and successful introduction of products and services that provide customer value. Marketing plays a key role in this, but means many & different things to different People - what are the various roles, models and functions of marketing? What is its role in the product creation / innovation process? You will learn some of the KEY marketing activities & disciplines you need to consider implementing in your company, including: Brand strategy Lead generation and fulfillment programs Go-to-market strategies Marketing communications Public Relations Social & New Media initiatives Building the customer into your product creation process. See
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