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People are talking about your products. Do you know what they're saying?
Date: September 15, 2009
Location:Irvine
People are talking about your products. Do you know what they’re saying? PDMA. How can “sentiment analysis” impact the direction of your product development? Innovative companies are using new tools and techniques to capture the voice-of-market to help drive their product roadmaps. New technologies enable near-real-time voice of customer feedback. Come learn how companies are listening to their market and how that intelligence is changing the way products are designed and delivered. A panel of “listening” experts will share their insights in what promises to be a very enlightening discussion at the Product Development and Management Association's September meeting. See http://www.pdma.org/chapter_home.cfm?pk_chapter=2
More information: http://www.pdma.org/chapter_home.cfm?pk_chapter=2
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