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Is location/geo the key to finding the mobile audience?
Date: October 20, 2010
Location:Santa Monica
Dealmaker LA - Is location/geo the key to finding the mobile audience?There's a new audience in town....and it's mobile. According to this article , Millenial Media found that 30 percent of mobile subscribers accessing retail content cannot be reached online or in-store. With unprecedented growth and a future that many believe may be more disruptive than the Internet, mobile is rapidly changing the way we live, work and play. In this installment of our Strategy Series we’ll examine the impact of location-based services on advertising and commerce and at each point we’ll ask, where are the painpoints, opportunities and where’s the money? See
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