| "Technology Marketing" Larta. With budgets still tight and companies understaffed, savvy technology firms need to return to the basics of marketing to deliver carefully crafted messages to their target audiences. This workshop will teach you what strategies and specific tactics work and those that are best avoided. Learn from industry experts as they share their real-world experiences in the technology trenches about what works in today’s environment. Purpose of this seminar is to help firms develop effective communications programs that are fundamentals-driven, and emphasize the value and actual benefits (as opposed to features) of technology products. See http://www.lartauniversity.org/Courses/CourseInfo.asp?CourseId=49 |
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