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Essential Sales Advice for Start Ups
Date: June 19, 2014
Essential Sales Advice for Start Ups. Come to the next JUMPSTART! luncheon/speaker event to hear about marketing and sales of engineered products and services in a B2B environment. Rather than overview and theory, retired nuclear submarine officer, CEO of several successful ventures and Pasadena Angel Bob Musselman will draw on over 30 years of selling to sophisticated (and some not sophisticated) clients, managing sales teams, and setting up distribution channels to provide anecdotes and specific advice. Short subjects will range from finding a client’s email address to developing a rational sales forecast for low volume custom products. Other discussion items include “people make decisions, not organizations,” “you are not a bank,” and “turn an intangible service into a product.” See
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