| "Prospering in Global Markets: Key Lessons Learned for Technology Companies" AEA. Every company is thinking about being global. Thomas Friedman's 2006 book The World is Flat is a NY Times Bestseller. HSBC for example markets itself as the world's local bank. The phrase Think Global Act Local has become the mantra of corporate management teams everywhere. Yet the experience to date of many companies in international markets is decidedly mixed. What mistakes do companies make? What successful practices have companies employed? Find out in this AeA Panel presentation and discussion with senior technology executives who have extensive experience in international markets. See http://www.aeanet.org/Events/EventsCatalog.cfm?product_major=OC030701 |
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