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Managing the Product Portfolio: Dogs or Stars?
Date: October 10, 2007
Location:Los Angeles
Managing the Product Portfolio: Dogs or Stars? PDMA. Picking the right development projects and platforms to invest in is at the heart of successful product innovation. But effective project selections or portfolio management hinges on having a clearly defined and articulated Product Portfolio Strategy for your business to address which markets, technologies or products that should be developed. Robert Hale, President, Robert Hale and Associates, will address these specific issues and will share the latest thinking and provide practical examples in developing a product portfolio strategy as well as a two-phase approach for screening new products. See
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