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Build Great Brands
Date: January 11, 2005
Location:Long Beach
"Real Techniques to Build Great Brands" So Cal AMA. So. Cal. Chapter of the American
Marketing Association. Learn to identify consumers emotional needs and how to connect with the brand's functional benefits. Learn Practical techniquest to uncover fresh consumer insights that resonate. Increase the impact of your branding with a proven, road-tested framework. See
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