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Patagonia,:Committed to the Core
Date: February 08, 2005
Location:Los Angeles
"Patagonia,:Committed to the Core" Association for Strategic Planning. CEO Michael Crook's account of how, under his leadership, Patagonia was able to achieve significant growth and profitability while maintaining and strengthening its core values of protecting and providing a quality workplace for its employees. See http://www.strategyplus.org
More information: http://www.strategyplus.org
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