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Positioning High Tech Offerings
Date: March 25, 2008
Location:San Diego
"Positioning High Tech Offerings: How to Avoid Turning Great Ideas into Square Pegs for Round Holes" SDSIC. Far too many high tech firms do a surprisingly inadequate job of positioning their offerings because they fail to ask the right questions about how they and their products or services fit their markets. As a result these companies end up turning what might otherwise have been winning ideas into square pegs for round holes - i.e., poorly conceived offerings that fail to solve problems customers will pay money to solve, that defocus company efforts, and that ultimately fail to produce adequate revenues or returns. See
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